Axidex
A signal intelligence platform for sales teams. It detects hiring, funding and expansion signals as they occur, and AI drafts a personalised outreach email for each prospect. The client reports improved reply rates.
The challenge
Sales teams spend considerable time researching prospects and composing outreach by hand. By the time a buying signal such as new funding, a hiring increase or an expansion is identified, competitors have often made contact.
Our solution
Axidex is a signal intelligence platform that monitors six types of buying signal: hiring announcements, funding events, company expansions, leadership changes, product launches and partnerships. When a signal is detected, AI drafts a personalised outreach email for the sales team to review and send.
- Reply rates improved
- Six signal types monitored
- AI-drafted outreach
- Immediate signal detection
How it was delivered
Signal detection
Developed a monitoring system for six buying signal types: hiring, funding, expansion, leadership, product launches and partnerships.
AI outreach
Integrated AI to draft personalised emails from the detected signal and the prospect context.
Dashboard
Created a signal intelligence dashboard with a live feed, filtering and outreach tracking.
Integration
Built the connection to CRM systems and automated email sequences.
Key insights
- Timing is decisive. Contact made within 48 hours of a buying signal receives a better response than contact made later.
- Emails that refer to the specific signal, such as a recent expansion of the sales team, perform better than generic templates.
- A restrained interface with clear typography reduces the effort required of sales representatives reviewing many signals.