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Axidex

A signal intelligence platform for sales teams, bringing buying signals and AI-assisted outreach into one workspace.

Duration
6 weeks
Year
2026
Industry
Sales Technology
Location
UK
Axidex

The challenge

Sales teams need to review prospect information and prepare outreach in the context of relevant business activity.

Our solution

Axidex organises buying signals, including hiring, funding and company expansion. AI helps prepare personalised outreach for the sales team to review.

  • Buying signal monitoring
  • AI-assisted outreach
  • Prospect research
  • Sales workspace

The approach

Signal detection

Developed a workspace for reviewing buying signals from connected sources.

AI outreach

Integrated AI to draft personalised emails from the detected signal and the prospect context.

Dashboard

Created a signal intelligence dashboard with a live feed, filtering and outreach tracking.

Integration

Built the connection to CRM systems and automated email sequences.

Key insights

The signal feed gives sales staff business context to review before making contact.

  • Outreach drafts can refer to the relevant business signal, such as a recent expansion of the sales team.
  • A restrained interface with clear typography reduces the effort required of sales representatives reviewing many signals.