Underdog Sales Academy
The complete Underdog Academy platform with an AI Sales Coach built in. Students follow video lessons, track progress on a leaderboard, join live sessions and practise cold calls with AI prospect personas that score them immediately against Giulio's methodology.
The challenge
Giulio required more than a marketing site. He needed a full training platform on which students could follow his cold-calling course and practise live with AI between lessons. Without it, theory and practice remained separate, and Giulio had to be available at all hours for live role-play.
Our solution
The entire Underdog Academy on a single platform at ai.underdogsales.com. The Classroom hosts video lessons with progress tracking, a community feed and a leaderboard. The AI Sales Coach allows students to role-play cold calls with AI prospect personas, scored immediately across six dimensions of Giulio's framework. Students can upload recordings of their own calls for the same analysis, and consult a Coach Giulio AI grounded in his material.
- Classroom with video lessons and progress tracking
- AI Sales Coach with six prospect personas
- Immediate six-dimension scoring
- Recorded call upload and AI analysis
- Leaderboard, sessions and community feed
How it was delivered
Academy platform
Built the full Classroom with video lessons, progress tracking for each student, a live community feed, a leaderboard and a calendar of live sessions with Giulio.
AI prospect personas
Designed six distinct AI prospect personas (CFO, VP Sales, Gatekeeper, Operations Manager, Marketing Director, Business Development) so that students can practise cold calls at any time.
Immediate scoring
Encoded Giulio's methodology as a six-dimension scoring rubric (opener, discovery, objections, confidence, pacing, close) that grades every practice call as it ends.
Coach Giulio AI
Trained a Coach Giulio AI on Giulio's own material so that students receive guidance in context and can upload recorded sales calls for the same analysis.
Key insights
- Placing the Classroom and the AI Sales Coach on one platform allows students to move from a lesson directly into practice, without changing tools.
- Immediate six-dimension scoring turns every practice call into specific feedback rather than a recording that is never reviewed.
- A Coach Giulio AI grounded in his own content keeps the guidance consistent with his method rather than offering general sales advice.