Al Saqqal Exchange
A website for a currency exchange and money transfer business on Ledra Street, Nicosia, with live exchange rates, a currency converter and a clearly presented zero-commission offer.
The challenge
Al Saqqal needed to make current exchange rates and business credentials available to customers before their visit to the Ledra Street branch.
Our solution
The branch presented as a fast, modern website: a currency converter, a live rates board covering approximately thirty currencies, and a direct WhatsApp line to the counter. The MoneyGram agent status, the Cyprus registration number and the daily opening hours are displayed prominently, with a cryptocurrency desk presented alongside the currency counter.
- Live converter and thirty-currency rates board
- Zero-commission offer on every screen
- Direct WhatsApp and telephone contact
- Cryptocurrency purchase and sale
How it was delivered
Credentials in view
Placed the MoneyGram agent status, the Cyprus registration number and the daily opening hours where every visitor sees them, so that customers can assess the service before visiting.
Live rates board
Built a live rates board covering approximately thirty currencies, and a converter that shows customers the amount they can expect to receive.
Direct contact
Connected a WhatsApp line and a call button directly to the Ledra Street counter, so that customers can request a quotation before visiting.
Cryptocurrency desk
Added a cryptocurrency purchase and sale desk beside the currency counter, presented with the same clarity as the rest of the board.
Key insights
- A currency exchange is judged on its rates, so a live converter answers the customer’s first question before any other content.
- Visible licensing and the MoneyGram agent status made the business credentials easy to verify.
- Direct WhatsApp access connected online enquiries to the branch team.